Background

Supported the design and execution of Arla’s 2025 Sustainability Event. Led a breakout group through design-thinking workshops.I was guiding participants to develop actionable sustainability initiatives and present final concepts.

In my group did we have this brief: “Can we rebrand or reintroduce organic products with greater emotional value to the consumer?”

My Role

Design Facilitator

Team

Me, other design facilitator, event supervisors, breakout group

Tools used

Photoshop, keynote & workshops

Timeline

Aug 2024 - Sep 2025

Description of solution

Rebrand the packaging of milk and other Arla products. On the package, show the specific farm the milk comes from, along with flavours and the background story of the farm.

Benefits to people, planet and business

Connecting the buyer with the farm will create an emotional attachment and foster a closer bond with organic choices.

Key take aways!

My key takeaway from this project is that when you combine an innovative environment with a great product and passionate people, truly interesting outcomes follow.

It’s been a real pleasure collaborating with a brand like Arla — one that genuinely invests in its farms, the environment, and its people.