I’m a multidisciplinary designer exploring the space where function becomes feeling. Since entering the industry in 2018, I've had the privilege of working on international projects that span a variety of sectors. Based in Sweden, creating internationally.
My work spans UX, identity, and motion — but at the core, it’s about storytelling. Whether it’s a platform used by millions or a brand just coming to life, I design experiences that feel intuitive, intentional, and visually magnetic.
I see design as an atmosphere rather than a final layer. It’s how people understand you before they have the words for it. Over the years I’ve shaped brands, redesigned digital ecosystems, and experimented with generative AI to push creativity further — from sustainability events to AI startups to NFT launches in Dubai.
Pretty Things is my studio — and my philosophy. To create work that is intentional, intelligent, and irresistibly beautiful.
Every decision I make is rooted in fostering future growth, both internally within teams and externally in the market. My goal is to achieve sustainable, natural growth.
Passion and energy fuel my work. I strive to infuse every project, meeting, and interaction with enthusiasm and vibrancy.
I deeply value integrity and kindness in all my relationships. I believe that respect and compassion are the cornerstones of successful collaborations.
Creating magical experiences that stand out and capture attention is what drives me. I aim to deliver premium quality in every project.
Life is too short not to enjoy it. I strive to make my collaborations with clients not only productive but also enjoyable and memorable.
I was helped by a fantastically talented creator, Josefin Schönqvist who helped me put together all the graphics in this very first newscast.
Thank you, Josefin! It's been so much fun doing this with you, and I'm super happy.
Josefin is a talented and skillful designer who is not afraid to explore new challenges. She have a very open minded approach to design and tackles each task with care and great professionalism.
I would recommend Josefin to anyone looking for a very energetic and creative designer.
Josefin is always the creative energy spark needed for the projects! She has a great eye for the visuals and is engaged in driving the the creative process forward. She is also keen on learning new methods and inspiring with her AI-design knowledge.
It's always a creative boost to work with Josefin!
DayCape
Josefin has been instrumental in designing and implementing new features for our products, as well as improving existing ones. In addition to her design skills, Josefin is an excellent team player. She is always willing to collaborate and share her expertise with other team members.
Josefin is also an effective communicator, which has made it easy for her to work with cross-functional teams and stakeholders.
I'm having the pleasure to work with Josefin every day. Josefin's go and getter mindset together with her innovative thinking is unique and it's something that always will generate her success in whatever she takes on.
